- Instructor: ProjectX
- Lectures: 5
- Duration: 5 days
Categories: Management & Marketing
📚 Course Objective
By the end of this 5-day course, participants will:
- Understand the core principles and frameworks of strategic management.
- Learn how to formulate, implement, and evaluate effective strategies.
- Develop skills to analyze internal and external environments for strategic decision-making.
- Master tools for risk assessment, scenario planning, and resource allocation.
- Apply strategic management principles to drive organizational growth and competitiveness.
🛠️ Teaching Methods
- Interactive Lectures: Explore strategic management theories and frameworks.
- Workshops: Hands-on exercises for strategic planning and analysis.
- Case Studies: Real-world examples of successful and failed strategies.
- Group Discussions: Collaborative strategy development sessions.
- Simulations: Practice strategic decision-making in dynamic scenarios.
📑 Course Outline
Day 1: Introduction to Strategic Management
- Understanding strategic management and its importance.
- Vision, mission, and core values alignment.
- Strategic management process: Formulation, implementation, and evaluation.
- Activity: Create a vision and mission statement for a sample organization.
Day 2: Environmental Analysis and Strategic Tools
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
- PESTEL analysis for external environment assessment.
- Porter’s Five Forces Model.
- Workshop: Conduct an environmental analysis for a case study company.
Day 3: Strategy Formulation and Planning
- Corporate-level, business-level, and functional-level strategies.
- Competitive advantage and differentiation strategies.
- Strategic choices: Growth, stability, and retrenchment strategies.
- Group Activity: Develop a strategic roadmap for a business scenario.
Day 4: Strategy Implementation and Resource Allocation
- Aligning organizational structure with strategy.
- Change management and overcoming resistance.
- Budgeting and resource allocation strategies.
- Measuring strategic performance with KPIs and balanced scorecards.
- Workshop: Create an implementation plan for a strategic initiative.
Day 5: Strategy Evaluation and Continuous Improvement
- Monitoring and evaluating strategy outcomes.
- Identifying strategic drift and corrective actions.
- Continuous improvement frameworks (e.g., Kaizen).
- Scenario planning and risk mitigation.
- Group Project: Present a comprehensive strategic plan for a sample organization.
📝 Evaluation Criteria:
- Participation in discussions and activities: 20%
- Workshop and case study outcomes: 30%
- Final strategic plan presentation: 50%
🎯 Target Audience:
- Senior Executives and Managers
- Entrepreneurs and Business Owners
- Strategic Planners
- Project Managers
- Individuals responsible for organizational growth
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