Sales & Marketing Skills Training Course

• Instructor: ProjectX
• Lectures: 3
• Duration: 3 days

📚 Course Objective

By the end of this 3-day course, participants will:

1. Understand the fundamental principles of sales and marketing.
2. Learn effective sales techniques and customer engagement strategies.
3. Develop skills for creating impactful marketing campaigns.
4. Master tools and strategies for closing sales and building long-term customer relationships.
5. Apply digital marketing and sales technologies to improve performance and ROI.

🛠️ Teaching Methods

• Interactive Lectures: Explore sales and marketing principles.
• Workshops: Practical exercises on sales pitches and campaign planning.
• Role-Play: Simulated sales interactions and customer meetings.
• Case Studies: Analyze successful sales and marketing campaigns.
• Group Projects: Develop and present a sales and marketing strategy.

📑 Course Outline

Day 1: Fundamentals of Sales and Marketing

• Key differences and overlaps between sales and marketing.
• Understanding customer behavior and buying motives.
• Building a sales funnel and customer journey mapping.
• Crafting an effective value proposition.
• Workshop: Create a sales funnel for a sample product.

Day 2: Sales Techniques and Customer Engagement

• Active listening and effective communication in sales.
• Overcoming customer objections and building rapport.
• Persuasive techniques for closing sales.
• Managing post-sale customer relationships.
• Role-Play: Simulate a sales pitch with customer interaction.

Day 3: Marketing Campaigns and Digital Strategies

• Understanding the marketing mix (4Ps and 7Ps).
• Digital marketing channels: Social media, email, SEO, and PPC.
• Measuring campaign performance: KPIs and ROI.
• Sales and marketing alignment for optimal results.
• Group Project: Develop a sales and marketing campaign strategy.

📝 Evaluation Criteria:

• Participation in discussions and activities: 30%
• Workshop and role-play outcomes: 30%
• Final sales and marketing strategy presentation: 40%

🎯 Target Audience:

• Sales Professionals
• Marketing Executives
• Business Development Specialists
• Entrepreneurs and Business Owners
• Customer Relationship Managers