Psychological Convincing: Mastering the Art of Persuasion and Influence

• Instructor: ProjectX
• Lectures: 3
• Duration: 3 days

📚 Course Objective

By the end of this 3-day course, participants will:

1. Understand the psychological principles behind persuasion and influence.
2. Learn effective techniques to build trust and credibility.
3. Develop skills to identify and overcome resistance during conversations.
4. Master verbal and non-verbal strategies to persuade effectively.
5. Apply psychological techniques ethically in both personal and professional scenarios.

🛠️ Teaching Methods

• Interactive Lectures: Explore the science and psychology behind persuasion.
• Case Studies: Analyze successful real-world persuasion strategies.
• Workshops: Practical exercises to implement persuasion techniques.
• Role-Play: Simulate convincing scenarios with feedback sessions.
• Group Discussions: Share and analyze real-life persuasion experiences.

📑 Course Outline

Day 1: Foundations of Psychological Persuasion

• Understanding the psychology of human behavior.
• The six principles of persuasion (Cialdini’s Model): Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof.
• The role of trust and credibility in persuasion.
• Identifying and overcoming resistance in conversations.
• Group Activity: Recognizing persuasion triggers in different scenarios.

Day 2: Verbal and Non-Verbal Persuasion Techniques

• The power of language: Words that influence.
• Storytelling as a tool for persuasion.
• Using body language, facial expressions, and tone of voice effectively.
• Building rapport and connection instantly.
• Workshop: Practice persuasive storytelling techniques.

Day 3: Advanced Persuasion Strategies and Ethical Considerations

• Framing and reframing techniques.
• Handling objections and skepticism.
• The psychology of decision-making and commitment.
• Ethical considerations in psychological convincing.
• Role-Play: Persuading in professional and personal high-stakes scenarios.

📝 Evaluation Criteria:

• Participation in discussions and activities: 30%
• Role-play and workshop outcomes: 30%
• Final persuasive presentation: 40%