- Instructor: ProjectX
- Lectures: 3
- Duration: 3 days
Categories: Management & Marketing
📚 Course Objective
By the end of this 3-day course, participants will:
- Understand the core principles and strategies of modern marketing.
- Learn how to identify target audiences and customer segments effectively.
- Develop skills for creating impactful marketing campaigns.
- Master digital marketing tools and techniques for better reach and engagement.
- Apply key marketing frameworks to build brand awareness and drive growth.
🛠️ Teaching Methods
- Interactive Lectures: Explore marketing concepts, strategies, and trends.
- Workshops: Practical exercises on campaign planning and content creation.
- Case Studies: Analyze successful and unsuccessful marketing campaigns.
- Role-Play: Simulate product pitch and customer engagement scenarios.
- Group Projects: Develop and present a marketing campaign plan.
📑 Course Outline
Day 1: Introduction to Marketing Principles
- Understanding the marketing mix (4Ps: Product, Price, Place, Promotion).
- Identifying target audiences and customer personas.
- Brand positioning and value proposition.
- The importance of customer relationship management (CRM).
- Workshop: Create a customer persona for a sample product.
Day 2: Digital Marketing and Communication Strategies
- Overview of digital marketing channels: SEO, Social Media, Email, PPC.
- Content marketing: Creating engaging and valuable content.
- Email marketing and building customer mailing lists.
- Measuring campaign success: KPIs and analytics tools.
- Group Activity: Plan a social media marketing campaign.
Day 3: Campaign Planning and Market Analysis
- Market research and competitor analysis techniques.
- Budgeting and allocating resources for campaigns.
- Leveraging customer feedback for continuous improvement.
- Ethical considerations in marketing.
- Group Project: Develop and present a comprehensive marketing campaign strategy.
📝 Evaluation Criteria:
- Participation in discussions and activities: 30%
- Workshop and group project outcomes: 30%
- Final marketing strategy presentation: 40%
🎯 Target Audience:
- Marketing Professionals
- Business Owners and Entrepreneurs
- Sales Teams
- Digital Marketers
- Individuals aspiring to enter the marketing field
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